Most salon enquiries start with the same question: how much is a haircut, a colour or a facial? The owner answers it on the phone, then again on WhatsApp, then again to the next client who asks. A clear service menu on the website answers that question once, for everyone, and frees up the front desk for the people who are ready to book.
This guide explains how to lay out a service menu that people read, and how to keep it accurate.
Group services the way clients think about them
Clients don't think in terms of your till system. They think in terms of what they want: a haircut, colour, skin treatment, nail care or bridal makeup. Group the services that way, with a short heading for each group and the services listed underneath.
Within each group, list the most booked services first. A client looking for a haircut should see the options without scrolling past facials and waxing.
Show durations, not only prices
Duration is one of the first things a client wants to know. A colour can take two hours, a basic trim much less. Give an approximate duration for each service, and say that longer hair or a more complex look can take more time.
Durations are a promise to the client, so set them honestly and review them when your team changes how a service is done.
Prices you set, shown clearly
Show the price for each service, or a starting price where the final price depends on hair length, the products used or the extent of the work. Write a line that explains what a starting price means, so the client isn't surprised at the counter.
If you change prices, update the page the same day. A menu that shows last year's prices causes more trouble than almost anything else on a salon website.
Your team, and what each person is good at
Clients often choose a stylist before they choose a service. A short line about each team member, such as their specialities and years of experience, helps them choose. Only include information that's true, and only use photos of people who have agreed to be shown.
Photos of real work, with permission
Before-and-after photos and client photos are powerful, and they need care. Use them only when the client has agreed in writing, and never show a result the salon can't reproduce. Your own work on your own models is the safest choice.
Appointment requests
Many salons take bookings by phone and WhatsApp. Put a request button on the menu page, and ask for the service, the preferred day and time, and a phone number. Say clearly that a request isn't a confirmed appointment until the salon replies. Don't describe an online booking system unless you actually run one.
Quick checklist
- Group services the way clients ask for them, such as haircut, colour, skin and bridal.
- List the most booked services first in each group.
- Give an approximate duration for every service.
- Explain what a starting price means, in one line.
- Update prices on the same day they change.
- Use photographs of real work only with written consent.
What to do next
The salon websites page shows how a service menu, team section and appointment requests usually fit together for a salon. The layout behind this is covered on the business websites page, which suits any salon building its first site. Write the service menu first, because every other part of the site depends on it.