A guest who books a resort is often planning around something: a family celebration, a long weekend, a wedding function or a team retreat. A resort website that shows only rooms makes them do the planning themselves. One that shows events, packages and occasions helps them see what's possible, and turns a general interest into an enquiry.
This article explains how to present these offers clearly, and how to keep them accurate.
Packages with clear inclusions
For each package, list what it includes: the room type, the meals, the activities and any extras. Say how long it lasts, the number of guests it's designed for, and any conditions, such as minimum stays or seasonal availability. A guest comparing two packages should be able to see the difference in one glance.
Say what isn't included, next to the price, rather than in small print at the bottom.
Events and occasions
Describe the event spaces you have: the name of each space, its size, the maximum number of guests it holds for each setup, and the facilities available, such as sound or a stage. Show photos of the spaces as they are, and say which ones are indoors or outdoors.
If you host weddings, conferences or celebrations, say which occasions you cater for, and what you need to know early, such as the date, the number of guests and any particular requirements.
Seasonal offers
Many resorts run offers that change with the season or the festival calendar. Give each offer its dates, and remove it when it ends. An offer that has expired but still appears on the site leads to disappointed enquiries.
Enquiries for groups and events
Group and event enquiries need more detail than a single room. Ask for the date or dates, the number of guests, the type of occasion, the spaces of interest and a phone number. Say that the team will reply with availability and a quote, and that a booking is confirmed only after the agreement is signed or the deposit is paid, if that's how you work.
Keep the claims honest
Don't invent guest numbers, awards or rankings. Describe the experience in concrete terms, such as the view from a room or the layout of the pool area, and let the photos do the rest.
Quick checklist
- List each package's room type, meals, activities and extras.
- Show what a package does not include, next to its price.
- Describe each event space with its size and its capacity for each setup.
- Give each seasonal offer its dates, and remove it when it ends.
- Ask for dates, guest numbers, the type of occasion and the spaces of interest in group enquiries.
- Describe the experience with concrete details, not superlatives.
What to do next
The hotel and resort websites page shows how packages, events and the enquiry section usually fit together. The layout behind this is covered on the business websites page, which suits any hotel or resort building its first site. Start with the list of packages and the event spaces, because those are what a planning guest looks for first.