A customer with a broken AC is in a hurry. The room is getting hotter, the family is uncomfortable and they want a technician, not a long read. They search, tap the first repair website they see that loads quickly and look for one thing above all: how to reach you right now.
Your website should make that easy. This guide sets out what the first screen should show, and what can wait until the customer has decided to call.
The first screen: call, services and area
Put three things above the fold on a phone:
- A call button, with your number, and a WhatsApp button next to it. Many customers prefer to message with a photo of the unit or the error code.
- The services you do, in a short list: installation, gas refilling, servicing, repairs and so on. Say which brands you work on, but don't imply you're an authorised service centre unless you are.
- The areas you cover. A customer on the edge of the city wants to know quickly whether you'll come.
A visit charge belongs close to these, if you charge one. The next section explains how to show it.
Showing the visit charge
Customers call a repair service expecting to pay something for a visit, and they usually want to know the charge before they agree to a technician coming. Show the visit charge you set, and say what it covers, such as the diagnosis, and whether it's adjusted against the repair if the customer goes ahead. Don't leave the charge out and hope the customer will ask.
What to ask for in a request
Keep the request short. Ask for the appliance and the brand, the problem in a line or two, the area or address, a phone number and a preferred time. If the customer can send a photo of the error code, that saves a call back.
Say clearly that a request isn't a confirmed visit until you reply with a time.
Timing claims
Customers want to know when a technician can come. If you can attend the same day in some areas, say so, and say which areas. If you can't, don't write "same-day service" as a headline. A promise you can't keep costs you more reviews than a slower honest answer does.
Keep the phone number working
The first screen only helps if the number is answered. If you can't always pick up, say when you can, and point customers to WhatsApp for out-of-hours messages. A repair site that promises a phone line nobody answers is worse than one with no number at all.
Quick checklist
- Put a call button and a WhatsApp button on the first screen.
- List the appliances and services you do, in a short list.
- Say which brands you work on, and that you are not an authorised centre unless you are.
- Show the visit charge and what it covers.
- Ask for the appliance, the brand, the problem, the area and the preferred time.
- Show same-day service only for the areas where it is true.
What to do next
The repair and maintenance websites page shows how services, areas and the visit section are usually arranged. A business website is the right base for your repair business, and the business websites page explains how one is laid out. Start with the call button and the list of services, because those are the first things a customer looks for.