Customers who order from a cloud kitchen have three questions before they commit: what's on the menu, whether the kitchen delivers to their area and how long the food takes to arrive. If the answer to any of them is unclear, they switch to a kitchen that has made it clear.
Your website is the place to answer all three without a long chat. This guide shows how to write each answer so it's accurate, easy to scan and easy to update.
The menu, grouped the way people order
Organise the menu by what a customer wants to order: combos, mains, sides, drinks and desserts, for example. Put the most popular or most practical items first, such as a combo meal that suits one person.
Mark vegetarian and non-vegetarian dishes clearly, and list the spice level only if you're sure of it. Keep each dish name short and descriptive, with a line of detail only where it helps a customer choose.
Delivery areas, written precisely
"Delivering across the city" leaves too much open. Name the localities or pin codes you deliver to, and say which ones you don't. If your coverage changes at night or during rain, say that in one line near the top of the page.
If a delivery charge applies, state it or explain how it's worked out. A customer who learns about a charge at checkout is far less likely to complete the order.
Delivery times and what to say about them
Customers want an idea of when the food will arrive. Describe your normal preparation and delivery window in plain words, and avoid promising a time you can't keep. Add a note for busy periods, such as festivals or weekends, if the times usually stretch.
Don't copy a delivery time from another kitchen, and don't show a time that only applies on the best day of the year.
Packaging and portions
Customers who order repeatedly care about what arrives. Describe the packaging in a sentence, such as whether the containers are sealed or whether sauces come separately. Show portion sizes if they vary, and say which dishes are meant for one person and which for sharing.
Keeping the page current
A menu that lists a dish you've stopped making is a common cause of complaints. Set a simple routine: check the menu, the delivery areas and the hours every week, and remove anything that's no longer true. If you run special offers, give them an end date.
Quick checklist
- Group the menu by what customers order, such as combos, mains and sides.
- Name the localities or pin codes you deliver to, and the ones you don't.
- State any delivery charge, or explain how it is worked out.
- Describe the normal delivery window in plain words.
- Describe the packaging in one sentence, including whether sauces come separately.
- Check the menu, the areas and the hours every week, and remove anything out of date.
What to do next
The cloud kitchen websites page shows how a menu, delivery area and ordering section usually fit together. A business website is the right base for your cloud kitchen, and the business websites page explains how one is laid out. Start with the delivery areas, because they decide whether a customer can order at all.