Someone considering a new home in a project has a long list of questions before they visit. Is the project registered? What sizes are available? Where exactly is it, and what's around it? How far has construction got? A builder's website that answers those questions on each project page builds trust long before the first site visit.
This article explains what a project page should include, and where registration details must appear.
RERA registration, shown as the rules require
The Real Estate (Regulation and Development) Act, 2016 requires registered projects to show their registration details when they're advertised. Show the registration number and the authority's website where buyers can check it, on every project page and in any advertising that the rules cover. Some states add further requirements, such as a QR code or a specific format, so check the rules for the state where the project is located.
Don't show a registration number for a project that isn't registered, and don't describe a project as registered until it is.
Configurations and sizes
List the configurations available, such as 2 BHK or 3 BHK, with the carpet area and the number of units left, if you update that figure honestly. Show the floor plans, with the room sizes marked, and say which plans are indicative. A buyer who can compare plans side by side makes a better decision.
Amenities that are actually built
Describe the amenities that are complete, and label the ones that are still planned with their expected status. Buyers who visit a project expecting a pool that isn't built will feel misled, even if the plan was always there.
Location and access
Show the project on a map, with the nearest main road, the metro or railway station if there is one, the schools and hospitals within a reasonable distance, and the approximate travel times. Use distances you have measured, not estimates you can't defend.
Construction updates
Buyers want to see progress. Post dated updates with photos of the site, and say when each update was taken. An update that stops for months raises questions, so explain any pause in plain words.
Enquiries and site visits
End each project page with a route to enquire, and a route to request a site visit. Ask for the buyer's name, a phone number, the configuration they're interested in and the best time to call. Say that a site visit is confirmed only after the team replies.
Quick checklist
- Show the RERA registration number and where buyers can check it, as the rules require.
- Label each configuration with its carpet area, and mark floor plans as indicative.
- Separate completed amenities from planned ones, and show the status of each.
- Map the project with distances you have measured yourself.
- Post dated construction updates, each with its own photographs.
- Check the state rules for the project's location before publishing.
What to do next
The builder and developer websites page shows how project pages, RERA details and construction updates usually fit together. A business website is the right base for your builder, and the business websites page explains how one is laid out. Start with the RERA block and one complete project page, then use that template for every project.