A student choosing a computer or skill course is usually deciding whether the course will teach them what they need for the job they want. They look at the syllabus, the tools covered, the batch dates and the fee. Placement support often comes up next, and that's where a website can either build trust or create a problem later.
This article explains how to present courses clearly, and how to describe placement support without promising outcomes. The coaching advertising guidelines issued in 2024 by the Central Consumer Protection Authority apply to the sector, so read the current text before publishing.
A syllabus that can be checked
For each course, list the modules in order, with a line on what each one covers and the tools used in it. Show the total duration, the format (classroom, online or hybrid) and the project work, if any. A student should be able to read the syllabus and know what they will and won't learn.
Keep the syllabus up to date. If a tool changes, update the module and the date.
Batches and fees
List each batch with its start date, timings and the number of weeks it runs. Show the fee, what it includes and what costs extra, such as exam fees or certification charges. Say whether a batch is open for admission and when the admission window closes.
Certification, stated accurately
If the course gives a certificate, say who issues it, what it certifies and whether it's recognised by any body. Don't imply that a certificate from your institute is an official government qualification unless it is. Students who find out later that a certificate doesn't mean what they thought are rarely forgiving.
Placement support: describe, don't promise
Placement support is often the most important part of a training course, and the most likely to be overstated. Describe what you actually do: resume review, mock interviews, employer introductions or job listings, and how often they happen. Say that placement depends on the student's effort, the job market and the employer's needs.
Avoid claims such as "guaranteed placement" or "100% placement". If you publish placement figures, say how many students the figures cover, the time period, how many were placed and in what kind of role. Keep records you can show if asked.
Corporate and group training
If you also run training for companies, describe that service separately, with the format, the topics and how a quote is requested. Keep it on its own page, so a student doesn't mistake it for a course open to individuals.
Quick checklist
- List the modules in order, with what each one covers and the tools it uses.
- Show the duration, format and project work for each course.
- Give each batch its start date, its timings and its admission closing date.
- State what the fee includes and what costs extra.
- Say who issues any certificate, and what it certifies.
- Describe placement support in terms of what you do, not what you promise.
What to do next
The training institute websites page shows how the syllabus, batches and placement section usually sit together. The layout behind this is covered on the business websites page, which suits any training institute building its first site. Write the syllabus for your most popular course first, then build the other pages to the same standard.