An HR manager who needs training for a team doesn't have time to read a long brochure. They want to know quickly whether you cover the topic they need, whether the format suits their team, whether you've worked with companies like theirs and how to request a quote. A focused corporate page answers those four questions on one screen.
This article explains how to build that page, and how to keep it separate from your public course pages.
Topics, in the language of the business
Organise the topics by what a company wants to achieve, not by your course names. "Basic computer skills for admin teams", "spreadsheet reporting for finance" or "customer support tools" are easier to find than an internal course code. Keep the list short enough to scan.
For each topic, give one or two lines on what the session covers and who it's for.
Format and length
Show how each topic is delivered: on site at the company, at your centre, online or as a mix. Give the typical length of a session or programme, and say how many participants a group can have. If you can run a short taster session first, say that too.
Examples of past work, with permission
Companies trust training providers who have worked with others like them. Show examples of past corporate work only with the client's written permission, and describe the topic and the type of team, not the names of individuals. If you can't name clients, describe the kind of company and what the training covered.
Keep it separate from student courses
A corporate page should not sit in the same list as your open courses for individuals. Link to it from the main site, but give it its own address and its own request route. This avoids confusion about who the training is for and what it costs.
Getting a quote
Ask for the company name, the number of people to be trained, the topics of interest, the preferred format and the timing. Say that a quote follows once you understand the need, and that the first conversation is free if that's what you offer.
Keep the request short. HR managers who have to fill in a long form often leave the page without asking anything.
Quick checklist
- List the topics in the language a company uses, not your course codes.
- State the format for each topic: on site, at your centre or online.
- Give the typical session length and the group size.
- Show past work only with the client's written permission, and without individual names.
- Keep the corporate page separate from the open courses for students.
- Ask for the company name, headcount, topics, format and timing in the quote request.
What to do next
The training institute websites page shows how a corporate section sits alongside the open courses. A business website is the right base for your training institute, and the business websites page explains how one is laid out. Write the topic list first, in the words a company would use when it asks for training.