A person with back pain, a knee injury or a recovery from surgery usually wants three answers before they book a physiotherapy session: whether the physiotherapist treats their problem, what the first session involves and whether they can be seen at home if travelling is hard. A website that answers those clearly saves the patient a phone call and sets the right expectations for the first visit.
This article is general information. Allied healthcare professions are regulated under the National Commission for Allied and Healthcare Professions Act, 2021, and the physiotherapist should confirm the rules that apply to their qualification and state.
Conditions, described in everyday words
List the conditions you treat, using the words a patient would use: "lower back pain", "frozen shoulder", "recovery after a knee operation". Under each one, write a sentence on what physiotherapy can involve. Don't describe the outcome. Say what the session might look like, not how long recovery will take.
If you don't treat a condition, say so, and point the patient to a suitable professional if you can.
What a first session involves
Patients worry about the unknown. Describe the first session in order: the conversation about the problem and its history, a physical assessment, the plan you suggest, and what the patient can expect afterwards. Say how long a first session usually lasts and what to wear.
Home visits, with the practical details
If you offer home visits, say which areas you cover, what the visit charge is, if there is one, and what the patient needs to prepare, such as a firm surface and a little space to move. Explain how visits are arranged and how the patient can change a time.
Only describe home visits you actually offer, and say clearly when they're not available.
Avoid promises about results
Don't promise that a condition will be cured, that pain will be gone in a set number of sessions or that a patient will return to sport by a certain date. Describe what the treatment aims to do, and let the assessment decide the plan. Patients who are told the honest picture are more likely to keep attending.
Sessions and packages
If you offer session packages, describe what each includes and whether it expires. Keep the wording simple, and say what happens if a patient needs fewer or more sessions than the package covers.
Quick checklist
- List the conditions you treat, in the words patients use.
- Describe the first session in order, with its typical length.
- State which areas you cover for home visits, and the visit charge if there is one.
- Say what the patient needs to prepare for a home visit.
- Avoid promised cure dates or return-to-sport dates.
- Explain how session packages work, including when they expire.
What to do next
The physiotherapy websites page shows how the conditions list, the first-session steps and the home-visit section usually fit together. The layout behind this is covered on the business websites page, which suits any physiotherapy practice building its first site. Write the conditions list first, using the words your patients use.