Many physiotherapy patients arrive on a doctor's recommendation. The doctor wants to know that the physiotherapist is qualified, works with the conditions they're referring and communicates well afterwards. A professional page on your website can give the doctor what they need in a minute, and make a referral easy to make.
This article is general information. Confirm the current rules on advertising for your profession, and make sure any patient information you share with a doctor follows the privacy and consent rules that apply to your practice.
Who you are, in a few lines
State your name, your qualifications and your registration details, as the rules allow. Add a line on your clinical interests and the age groups or conditions you work with most. Keep this short. A referring doctor scans for facts, not for a biography.
The conditions you treat
List the conditions you're comfortable treating, grouped in a way a doctor would use: musculoskeletal conditions, post-operative rehabilitation, sports injuries or neurological conditions, for example. Say which conditions you refer on, and to whom, if you're able to name a suitable route.
How a referral works
Explain the steps simply. The doctor sends the patient with a referral note or a prescription. The patient calls or messages you. You arrange a first assessment and, with the patient's consent, send a short update back to the doctor after the assessment. Describe what the update includes, and what it doesn't.
Don't describe a referral arrangement that doesn't exist, such as a commission or a standing agreement, unless it's real and within the rules.
Patient updates, with consent
Doctors value a clear update after a first assessment. Say what the update contains, such as the findings, the plan and whether the patient is continuing. Make clear that updates are shared only with the patient's consent, and that the patient can ask for a copy.
Contact details that work
Give a phone number, an email address and the clinic's address, with the hours when a doctor can reach you. If a doctor can message you on WhatsApp for quick questions, say so, and say how quickly you usually reply.
Quick checklist
- Give your name, qualifications and registration details in two or three lines.
- List the conditions you treat, and the ones you refer on.
- Explain the referral route step by step.
- Describe what a patient update contains, and that it is shared only with consent.
- Give a phone number, an email address, the address and the hours a doctor can reach you.
- Name only referral arrangements that actually exist.
What to do next
The physiotherapy websites page shows how the referral section and the conditions list usually fit together. A business website is the right base for your physiotherapy practice, and the business websites page explains how one is laid out. Start with the referral steps, since they're what a referring doctor most needs to understand.