A patient with a toothache, or one who is due a check-up, usually does three things before they call a dental clinic. They look at the treatments you offer, they check who the dentists are and they find out when and where you're open. A clinic website that answers those three questions clearly makes the phone call easier for everyone.
This article is general information, not medical or legal advice. The dentist reviews all health content, and the Dental Council of India's ethics regulations set the rules for what can be advertised.
Treatments in plain language
Describe each treatment in a sentence or two, using words a patient would use. "Root canal treatment to save a damaged tooth" is clearer than a technical term on its own. Say what the treatment involves, roughly how many visits it needs, and who should consider it, but avoid promises about results.
Don't describe a treatment you don't offer, even if patients often ask about it. Say that it's not available at your clinic, and where to get advice if you're able to point them somewhere.
The dentists, with their registration
Show each dentist's name, qualifications and registration details, as the current rules allow. Describe their areas of interest in one or two lines. A patient who knows who will be treating them is more likely to book, and it keeps the clinic accountable.
Use photos of dentists only with their consent, and avoid any image that suggests a doctor the clinic doesn't have.
Timings, location and how to reach you
List the clinic's hours, including any days it's closed, and say whether appointments are needed for walk-ins. Give the address with a map link and a nearby landmark, and show the phone number and WhatsApp number. Patients in pain want to find the clinic quickly, so keep these details close to the top of the page.
Fees and ethics
Dental fees are a sensitive area. Keep prices off the website unless you've confirmed the current position with the Dental Council of India and your state dental council. Tell patients that fees are discussed at the consultation, and make sure your staff can explain them clearly.
Avoid promises of pain-free treatment or guaranteed outcomes. State what the treatment is and what the patient can expect, and leave the reassurance to the conversation with the dentist.
Appointment requests
Ask for the patient's name, a phone number, the treatment or concern, and the preferred day and time. Say that a request isn't a confirmed appointment until the clinic replies. A WhatsApp button works well here, because many patients prefer to message.
Quick checklist
- List the treatments in plain words, with what each one involves.
- Show each dentist's qualifications and registration, as the rules allow.
- Give the clinic's timings, including closed days and whether walk-ins are welcome.
- Keep fees off the website unless the current rules allow them.
- Don't describe a treatment the clinic doesn't offer.
- Use a request button that asks for the name, phone number, concern and preferred time.
What to do next
The dental clinic websites page shows how treatments, the dentist section and the request button are usually arranged. The layout behind this is covered on the business websites page, which suits any dental clinic building its first site. Confirm the rules with the dentist and the council first, then write the treatment pages within them.