A cleaning business that serves both homes and offices faces a practical question: should the website speak to both, or should there be two separate sites? The answer depends on how different the two services are, how much work each one brings in and how much time you want to spend keeping two sites up to date.
This guide sets out how to make that decision and how to structure a single site if you choose one.
Why the two audiences differ
A homeowner usually wants a visit that fits their routine. They ask about the size of the flat, the number of rooms, the products used and whether a regular slot is possible. An office manager asks about contracts, the number of people in the office, out-of-hours cleaning, invoices and whether the company can work around their meetings.
The words they search for are different too. One types "home cleaning service", another "office cleaning contract". Both are valid, and both need a clear place on the site.
When one website is enough
One website works well when you have a single team that does both kinds of work, the services overlap, or the business is small enough that a second site would be hard to keep up. Use one home page that asks the visitor which kind of cleaning they need, then send them to a clear section for each.
When two websites make sense
Two websites make sense when the services are very different, when each audience brings in a large share of your work, or when you want separate names and separate phone lines for each. Keep the two sites consistent in their business details, such as the phone number, the address and the service areas, and link them to each other.
Structuring one site for both
Use a short introduction that names both services, then one section each, with its own checklist, prices or price guide and request button. Keep the business details, such as service areas and contact information, in one place that both sections share.
Be careful with claims. An office contract page shouldn't promise a level of service that only applies to homes, and the other way round.
Keeping the messages consistent
Whichever structure you choose, keep the same standards on both sides: the same products, the same training, the same description of what a clean includes. Customers talk to each other, and inconsistency between the two sections is noticed quickly.
Quick checklist
- Decide whether the two services differ enough to need separate websites.
- Write down the questions each kind of client asks before you write any page.
- Keep the phone number, address and service areas identical in both sections.
- Use one home page that asks which kind of cleaning the visitor needs.
- Keep standards, products and training the same in both sections.
- Link the two sections to each other, so neither becomes a dead end.
What to do next
The cleaning service websites page shows how the checklists and request sections usually fit together. A business website is the right base for your cleaning business, and the business websites page explains how one is laid out. Decide between one site and two first, then write the checklists for each service.