A home-service beauty business has a question most salons never face: where will the service take place, and does the client's address fall inside the area you cover? Clients want to know that before they message. If the answer isn't on the website, they either ask every time or go to a business that's clearer.
This guide explains how to show areas, travel charges and the practical details of a home visit.
Name the areas you cover
List the localities or neighbourhoods you visit, and say which ones you don't cover. "We cover the areas listed below" is clearer than "anywhere in the city". If your coverage depends on the time of day or the day of the week, say so in one line.
Update the list when your coverage changes. A client who is told they're covered, then turned away at the door, will remember it.
Be clear about travel charges
Explain the travel charge in one place: whether there's a fixed charge per visit, a charge that depends on distance, or no charge above a certain bill. Show the charge as you set it, and say what it covers. If the charge is waived for certain packages, say which.
A client who learns about a travel charge at the end of a booking is far less happy than one who knew it at the start.
What a home visit needs
Tell the client what you'll bring and what you need from them. For example, you may bring your own kit and products, and need a clean space with a chair and access to a power point. Say whether you need water, a mirror or a table, and whether you'll move furniture yourself.
This list saves time on the day and helps the client prepare.
Hygiene and safety, described honestly
Clients invited into their home want to know how tools are cleaned and how products are handled. Describe your own practice, such as single-use items, cleaned tools or a fresh kit for each visit, but only if it's true. Don't claim certifications you don't hold.
How clients request a visit
Ask for the address or locality, the service, the preferred date and time, the number of people and a phone number. A WhatsApp request works well for home services, because clients can send a photo of the look they want and ask questions in the same chat.
Say that a request isn't confirmed until you reply and agree the time and the travel charge.
What to do next
The beauty parlour websites page shows how areas, services and requests usually fit together for a home-service business. The layout behind this is covered on the business websites page, which suits any beauty parlour building its first site. Start with the list of areas and the travel charge, because clients check those before anything else.